MEGAZOO 2026 Season 2, Korea’s largest pet-industry fair, runs November 20 (Fri) – 22 (Sun), 2026 at KINTEX in Goyang (Ilsan), Gyeonggi-do — about an hour from central Seoul. Launched in 2013 and described by the organiser as Korea’s only B2B2C pet-industry expo, it covers pet food, outdoor gear, daily care, fashion, lifestyle, pet tech, healthcare and travel. This guide summarises verified 2026 dates, hours, venue, admission status, programmes, transport, and a summary of last year’s reception.
Event at a Glance
| Event | MEGAZOO 2026 SEASON 2 (2026 메가주 시즌 2) |
| Dates | November 20 (Fri) – 22 (Sun), 2026 — 3 days |
| Hours | 09:30–18:00 (last entry 17:30; opening may be earlier if queues form) |
| Venue | KINTEX, Goyang-si, Gyeonggi-do (Ilsan) |
| Address | 217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do — Exhibition Center 1 address (exact hall for Season 2 not yet published) |
| Host / Organiser / Sponsor | Host: Korea Pet Food Association / Organiser: MESSE ESANG Co., Ltd. (CEO Won Pyo Cho) / Sponsor: Ministry of Agriculture, Food and Rural Affairs |
| Format | B2B2C (business + consumer) |
| Official website | megazoo.co.kr/eng (EN) · megazoo.co.kr (KO) |
What Is MEGAZOO?
MEGAZOO has been held every year since 2013 and is described by the organiser as Korea’s largest pet-industry fair and the country’s only B2B2C pet-industry expo (“대한민국 대표 펫산업 전문 박람회” / “국내 유일 B2B2C 펫산업 박람회”).
Product categories cover Pet Food, Outdoor Gear, Daily Care Products, Fashion, Pet Lifestyle, Pet Tech, Pet Healthcare and Travel. The host is the Korea Pet Food Association, the organiser is MESSE ESANG Co., Ltd., and the sponsor is the Ministry of Agriculture, Food and Rural Affairs.
Dates, Venue and Admission
- Dates: November 20 (Fri) – 22 (Sun), 2026, three days.
- Hours: 09:30–18:00, last entry 17:30. The organiser notes entry may open slightly earlier on the day depending on queue conditions.
- Venue: KINTEX, Goyang (Ilsan). The official site currently lists only “KINTEX, GOYANG” / “일산 킨텍스” — the exact hall for 2026 Season 2 has not yet been published. Check the official site for the latest hall information before you visit.
- Admission: Not yet published for 2026 Season 2. For reference, the November 2025 (Season 2) edition charged 12,000 KRW on-site with a first-round free pre-registration window — but this is a historical figure and may not apply to 2026. Confirm current ticket and pre-registration details on the official website.
Confirmed Highlights
As of early September 2026, the organiser has announced three show programmes:
- MEGAZOO Biz-Matching: 1:1 business matching between exhibitors and buyers
- Showcase: new-product showcase
- Conference & Seminar: industry conference and seminars
A detailed 2026 Season 2 programme and exhibitor list have not yet been published. Check the official website before your visit.
Getting to KINTEX
KINTEX is in Ilsanseo-gu, Goyang-si, Gyeonggi-do, northwest of Seoul. The official Venue page links to KINTEX public-transport, parking, tourism and accommodation information; no event-specific transport notice has been published.
- Official venue page: MEGAZOO Venue (EN) → links to KINTEX transport/parking/accommodation
- General access: KINTEX is served by GTX-A KINTEX Station and Line 3 Daehwa Station (check the official KINTEX “How to Visit” page for the latest bus and subway guidance before travelling).
Independent Visitor Notes
The notes below are K-Expos editorial advice, not official information. Confirm details with the organiser before you travel.
- Check admission on the official site: 2026 Season 2 ticket and pre-registration details are not yet published. Do not rely on 2025 pricing.
- Re-confirm hall on the day: The exact hall has not been announced. Recheck the KINTEX event board and official site before heading out.
- Expect opening-hour crowds: Prior-year visitor reviews noted crowded corridors around opening time. Allow extra time and plan popular booths early.
What Past Visitors Said (2025)
The following summarises independent visitor blogs from 2025. Conditions may differ in 2026 — treat this as historical context only.
November 2025 (Season 2 — directly comparable)
- Recent November reviews described a large exhibition with many exhibitors, a wide product range, and expo-only discounts.
- Entry was via barcode scan → wristband; the wristband was needed for same-day re-entry.
- Corridors were crowded around opening time; reviewers suggested planning routes and visiting popular booths early.
- The November 2025 edition ran in KINTEX Exhibition Center 1, Halls 1–4, 09:30–18:00 (last entry 17:30).
May 2025 (Season 1 — different season, for reference)
- May reviews highlighted the sheer scale, broad product categories, and the chance to see online-only brands offline.
- Reviews mentioned new-product introductions, expo-only discounts, fashion shows, training demonstrations and expert seminars.
Repeated Positives and Common Complaints
- Repeated positives (multiple reviews): large scale and wide categories; brands rarely seen offline; expo-only discounts; pets allowed with leash/harness; strong visitor turnout.
- Common complaint: opening-hour crowding; heavy shopping bags — one reviewer recommended the on-site courier service for public-transport users.
All above blogs are Korean-language visitor accounts from 2025. Pet-entry rules, discounts and scale for 2026 must be confirmed on the official site.
Seoul Events During the Expo
No verified Goyang/Ilsan event overlapping November 20–22 was found in the events database, so the three Seoul-based events below (about 30–45 minutes from KINTEX by public transport) are included for visitors extending their stay in Seoul.
KAWS: Friends and Neighbors
- When: July 23 – December 27, 2026 (ongoing during the expo)
- Where: Space K Seoul, Gangseo-gu (Magoknaru Station, Line 9/AREX, Exit 4)
- Why: The first KAWS solo museum show in Korea — a strong art/design complement for visitors basing in western Seoul.
- Practical: Tue–Sun 10:00–18:00 (closed Mon); Adults 8,000 / Youth 5,000 / Children 3,000 KRW.
- Official info: english.visitseoul.net — KAWS
Full of Colors: Regions Shaping K
- When: June 4 – December 31, 2026
- Where: Cheongwadae Sarangchae, Jongno-gu (near Gyeongbokgung Station, Line 3, 800m from Exit 4)
- Why: A free, family-friendly Korean-culture exhibition — an easy sightseeing add-on.
- Practical: 09:00–18:00, last entry 17:30 (closed Tue); free admission.
- Official info: korean.visitseoul.net — Full of Colors
2026 Seoul Autumn Festa
- When: September 18 – November 29, 2026 (overlaps the expo’s final weekend)
- Where: Citywide (hub: Daehakro Center, 122 Dongsung-gil, Jongno-gu; indoor/outdoor venues and Han River Park)
- Why: A citywide performing-arts festival running through the expo dates — suitable if you want live performance and Korean culture alongside the pet show.
- Practical: Varies by performance/festival — confirm individual ticketing on the official link.
- Official info: english.visitseoul.net — Seoul Autumn Festa
Event details can change. Confirm opening hours, admission and booking requirements through the official links before visiting.
FAQ
Q. When and where is MEGAZOO 2026 Season 2?
November 20 (Fri) – 22 (Sun), 2026, 09:30–18:00 (last entry 17:30) at KINTEX, Goyang (Ilsan), Gyeonggi-do. The exact hall has not yet been published — check the official venue page before you go.
Q. How much is admission?
Not yet published for 2026 Season 2. For reference, the November 2025 on-site ticket was 12,000 KRW with a first-round free pre-registration — but this is historical and may not apply in 2026. Check the official site for current pricing.
Q. Can I bring my pet?
Prior-year reviews describe pets allowed with a leash/harness, but 2026 pet-entry rules have not yet been published. Confirm pet-entry requirements on the official buyer-guide page before visiting.
Q. What programmes are confirmed?
So far: MEGAZOO Biz-Matching (1:1), Showcase (new products), and Conference & Seminar. A detailed programme and exhibitor list are not yet published.
Q. Who organises MEGAZOO?
Host: Korea Pet Food Association / Organiser: MESSE ESANG Co., Ltd. / Sponsor: Ministry of Agriculture, Food and Rural Affairs.
Q. Can foreign visitors attend? Is there English support?
Yes — MEGAZOO is B2B2C and runs an English site at megazoo.co.kr/eng. Whether foreigner free entry applies to the November 2026 edition is not confirmed; check the English site or contact the organiser (global: +82-2-6121-6462) before you go.
Sources and Update Policy
- MEGAZOO 2026 SEASON 2 SHOW INFO (EN)
- MEGAZOO 2026 Season 2 Introduction (KO)
- MEGAZOO homepage (KO)
- MEGAZOO homepage (EN)
- MEGAZOO Venue (EN)
- MEGAZOO Buyer Guide (KO)
- GlobalPETS — MEGAZOO
- Visit Seoul — KAWS · Full of Colors · Seoul Autumn Festa
Last verified: September 2, 2026. Event schedules, admission, exhibitor line-ups and programmes may change. Confirm current details with the organiser before travelling.
K-Expos is operated by K-Expos Lab, a Melbourne-based exhibition columnist covering Korean trade shows and consumer exhibitions for international visitors. This guide is drawn from official sources; the author has not attended this event in person.
