The Seoul Illustration Fair V.21 is Korea’s largest illustration art fair, taking place at COEX Seoul on July 30, 2026 (marking the 21st edition). This pre-event guide covers what international illustrators, art directors, gallery owners, and illustration enthusiasts need to know.
Event Essentials
- Date: July 30, 2026 (single day)
- Venue: COEX Hall C, 513 Yeongdong-daero, Gangnam-gu, Seoul
- Hours: 10:00 — 18:00 (KST)
- Official website: seoulillustrationfair.co.kr/english
- Admission: ₩10,000 general. Free for art students with ID.
What to Expect
Expect 300+ illustrators and art studios from Korea, Japan, Taiwan, and beyond, plus 50+ exhibiting companies including publishing houses, art supply brands, and art schools. The fair is split into artist booths, company exhibitions, and a program stage with live drawing sessions, portfolio reviews, and panel discussions on the illustration industry. A poster exhibition showcases the year’s best illustration work.
Getting There and Tips for International Visitors
COEX is directly connected to Samseong Station (Line 2). From Incheon Airport, AREX to Seoul Station + Line 2 (90 min). International visitors should apply for K-ETA before departure. If you’re an illustrator hoping to exhibit, international artist applications open in May each year through the official website. For visitors, bring cash for art purchases.
Beyond the Show
COEX connects to Starfield COEX Mall. For art lovers, the nearby Seoul Arts Center (30 min by taxi) has world-class exhibitions and performances. The Hannam-dong and Itaewon areas (20-30 min from COEX) have contemporary art galleries. The Insadong neighborhood (40 min by subway) is Seoul’s traditional art and craft district with galleries, tea houses, and craft shops.
Frequently Asked Questions
Q. Is the fair suitable for non-artists?
A. Yes, it’s open to the public. Art enthusiasts and curious visitors will enjoy browsing artist booths and watching live drawing.
Q. Can I buy original art?
A. Yes, most artist booths sell original prints, zines, and small original works. Prices range from ₩10,000 for prints to several hundred thousand won for originals.
Q. Are there international artists?
A. Yes, typically 10-20% of exhibitors are from Japan, Taiwan, Southeast Asia, and Europe.
Q. Is there a program in English?
A. The main stage has Korean-language programs, but some panel discussions have English interpretation. Check the schedule.
Q. Can I get portfolio reviews?
A. Yes, several art schools and agencies offer free portfolio reviews throughout the day. Check the program for times.
Q. What’s the difference from Art Seoul?
A. Seoul Illustration Fair is illustration-specific. Art Seoul (October) covers broader contemporary art including painting and sculpture.
Authoritative Sources
- Seoul Illustration Fair V.21 official website
- COEX event calendar
- Seoul Arts Center
- National Museum of Korea
- Korea Tourism Organization
I’m 솔로키친, a Melbourne-based writer covering Korean exhibitions for international visitors. I write pre-event guides for trade shows, expos, and conventions across Korea — from COEX and KINTEX to BEXCO and beyond. Subscribe for monthly coverage of Korea’s major exhibitions.