The Seoul Bar & Spirits Show 2026 takes place at COEX Hall D in Seoul from 24 to 26 July 2026. Described as Asia’s leading spirits exhibition, the event focuses on whisky, brandy, rum, gin, vodka, tequila and the broader bar and spirits industry.
Event at a Glance
| Event name | Seoul Bar & Spirits Show 2026 |
| Dates | 24 to 26 July 2026 (3 days) |
| Opening hours | 11:00 am to 7:00 pm (24-25 Jul) 11:00 am to 6:00 pm (26 Jul) |
| Venue | COEX Hall D, Seoul |
| Category | Food & Beverage |
| Official website | barshow-en.imweb.me |
What Is the Seoul Bar & Spirits Show?
The Seoul Bar & Spirits Show is described by the organiser as a high-class liquor exhibition that leads the culture and trends of the industry. It is promoted as Asia’s leading spirits exhibition and the only dedicated bar and spirits exhibition in Korea specialising in whisky, brandy, rum, gin, vodka and tequila. The show connects culture, experience and brands within the spirits industry.
Dates, Venue and Entry
The show runs for three days from 24 to 26 July 2026 at COEX Hall D, Seoul. Opening hours are 11:00 am to 7:00 pm on 24 and 25 July, and 11:00 am to 6:00 pm on 26 July. Last entrance is one hour before closing.
Ticket options include one-day tickets for each day and a three-day pass. Industry professionals and invited guests may qualify for free admission. Ticket pricing was listed as undetermined on the COEX event calendar and should be confirmed through the official website before your visit.
Getting to the Venue
COEX is accessible via Samseong Station on Seoul Subway Line 2, as well as nearby Cheongdam Station on Line 7 and Bongeunsa Station on Line 9. Check the official COEX directions page and a current route planner before travelling.
From Incheon International Airport, compare current airport bus, AREX and taxi options using official airport information before departure. Journey times vary depending on traffic, transfers and accommodation location.
Independent Visitor Notes
The following is independent editorial advice from K-Expos and is not official event information.
COEX connects directly with Starfield COEX Mall. Visitors can use the mall for dining and shopping between sessions. The COEX event calendar shows the show category as Food and Beverage, and the official website offers an overview, visitor guide and ticket information in English.
K-Expos has not independently visited the Seoul Bar and Spirits Show 2026. This guide is compiled from the official and approved sources listed below.
Frequently Asked Questions
Q. Is the Seoul Bar & Spirits Show a trade show or a consumer event?
A. The official description and ticketing options suggest the show serves both industry professionals and the general public, with dedicated arrangements for invited guests and industry players. Contact the organiser for specific trade visitor information.
Q. What spirits are featured at the show?
A. The show is described as specialising in whisky, brandy, rum, gin, vodka and tequila. It is promoted as the only dedicated bar and spirits exhibition in Korea.
Q. How do I buy tickets?
A. Tickets are available through the official website at barshow-en.imweb.me. Options include one-day and three-day passes. Confirm current pricing and availability before your visit.
Q. Is the show suitable for international visitors who do not speak Korean?
A. The official website is available in English. As an international spirits exhibition, English-language services are likely available on site, but this should be confirmed with the organiser if important for your visit.
Q. How do I get to COEX Hall D?
A. COEX is accessible via Samseong Station on Seoul Subway Line 2. Hall D is on the exhibition level. Follow the signs inside COEX or check the venue map on the official COEX website before your visit.
Sources and Update Policy
- Seoul Bar & Spirits Show official website
- Seoul Bar & Spirits Show — COEX event page
- COEX event calendar
Last verified: 23 July 2026. Event schedules, ticket pricing, exhibitor participation and programmes may change. Confirm current details with the organiser before travelling.
K-Expos is written for international visitors attending Korean trade shows, exhibitions, and conventions. This guide is compiled from official sources and does not claim first-hand attendance at the Seoul Bar and Spirits Show 2026.
Information Verification: Event details, venue assignments, ticket prices, and admission policies were verified against official sources as of 2026-07-30. Exhibitions may change schedules or details after publication. K-Expos recommends confirming directly with each event organizer before making travel arrangements.